Eddy Syaifulah Professional Biography
Eddy brings extensive global expertise in information technology and logistics, with a career spanning multiple industries and countries. His diverse background has enabled him to build a strong network of trusted professionals and industry partners, fostering effective collaboration across regions.
He holds a Bachelor’s degree from the University of Tennessee (1983) and graduate studies in Computer Science at California State University (1985).
Manufacturing Experience
Eddy began his career in manufacturing, gaining hands-on experience in production, quality control, and supply chain integration during his time at Forecast Lighting and Ciba-Geigy Composite Materials in California. There, he worked extensively with Material Requirements Planning (MRP) systems, deepening his understanding of manufacturing processes and cost control across all phases of the supply chain.
From early on, he was driven by a passion for automating manual workflows and integrating them into efficient, scalable systems, a focus that continues to shape his work today.
Technology Ventures
In 1993, Eddy joined Cogent Systems in Alhambra, California, where he led a team that secured a competitive bid for the Automated Fingerprint Identification System (AFIS) project with the Royal Thai Police in 1995.
Motivated by his entrepreneurial spirit, Eddy founded Media Point Corporation in Alhambra in 1996, where he developed ZipComm, an innovative data and fax communication software designed to enable early computer-to-computer connection via data protocol and provide a cost-efficient alternative to traditional fax machines. The product’s forward-looking approach positioned Media Point at the forefront of digital communication technology at the time.
Its success ultimately led to the company’s acquisition by Sungwoon Co., LTD of South Korea, marking a significant milestone in Eddy’s early technology career.
Logistics Venture
In 2000, Eddy was invited to establish a logistics center in Jakarta airport, Indonesia, which went on to represent DHL Express Logistics’ first business operations in the country. Under his leadership, the venture grew rapidly into one of Indonesia’s leading logistics providers, delivering integrated international air and land transportation, along with warehousing services.
At a time when internet infrastructure was still emerging, Eddy pioneered the development of an intranet system built on dial-up technology, enabling sales, marketing, operations, and accounting to operate in sync. Remote sales teams could input customer orders directly into operations, dramatically improving coordination, responsiveness, and efficiency. This early innovation highlighted his ability to anticipate industry needs and implement practical digital solutions ahead of their time.
Mining Venture:
In 2008, Eddy took a break from technology and logistics and ventured into the mining industry in East and Central Kalimantan, managing coal and silica mining operations. He also developed a patented method for producing white cement with silica-based content. He continued this role with PT. TET Global until 2015, when the majority of his shares were acquired by Nature Element Hong Kong.
This experience proved invaluable in teaching him how to manage relationships with indigenous communities and government officials, enhancing his skills in building effective communication and fostering trust across different levels of society.
Air Cargo Venture
Building on his diverse entrepreneurial background, in 2016 Eddy, together with a group of colleagues, established an air cargo business network in collaboration with the budget airline Thai Lion Air. He played a pivotal role in creating logistics connections across multiple countries, including Thailand, Indonesia, Myanmar, Japan, China, and Taiwan.
The venture demonstrated strong growth potential, but the COVID-19 pandemic significantly disrupted global air cargo operations, forcing a slowdown during this period. Nevertheless, the experience reinforced Eddy’s vision for a resilient, technology-driven logistics ecosystem, which would later become the foundation for Mahyu.
Mahyu Logistics Platform Venture
During the COVID era, Eddy brought his long-held vision to life by developing Mahyu’s digital logistics infrastructure, drawing from decades of experience across multiple industries. Throughout his career, he observed that many daily operations in logistics were perform by independent company with manual repetitive cycles in conducting sales visits, generating quotes and to resolving pricing concerns and negotiating service terms with multiple clients.
Traditionally, each SME has managed its own data in isolation, creating fragmentation, limited collaboration, and restricted interaction across the supply chain. Eddy believes that deploying an intelligent, unified platform can transform this outdated model by connecting SMEs shippers, GSAs, and CSAs, within a technology-driven ecosystem.
Through this approach, users can select and customize solutions that align with their available resources, spanning land transport, international air transport, eCommerce logistics, and warehouse management.
The system furthermore integrates multiple functions to each service, making them interlink as one ecosystem. Air cargo links on land transport for pick-up from warehouses and delivery to the consignee’s location, while warehouses depend on land transport to distribute goods to end consumers. Mahyu’s mobile application serves as a central operational hub. It delivers task instructions and receiving real-time responses from each operator, ensuring seamless coordination across the entire logistics chain.
The platform is powered by an AI-driven algorithm designed to detect and analyze frequent shipment patterns. By leveraging internal mapping data, the system automatically configures optimized routes and generates detailed cost breakdowns based on distance and operational variables.
This intelligent feature enhances both purchasing and operational efficiency, reducing dependency on mid-level supervision and enabling smarter, data-driven decisions across the logistics chain.
Dynamic and Risk Taker
Eddy’s strategic vision and adaptive leadership are shaping a new frontier in logistics, proving how a flexible digital platform can modernize traditional industries by seamlessly integrating technology, streamlining operations, and enabling businesses to thrive in real-time environments.
Under his guidance, the company leverages his sharp analytical skills, intuitive problem-solving, and bold approach to calculated risk-taking. His pioneering mindset has been pivotal in steering a young, dynamic team through both the development and operational phases of the platform, turning innovation into sustainable impact.
