Mr. Paitoon is a highly accomplished professional with a Doctor of Philosophy degree from The University of Manchester, specializing in Marketing and Retail Operations for the consumer market. He holds a degree from the University of Kent, England, in Business Studies, and Assumption University in Bangkok, Thailand, with a focus on Marketing field. Currently, he serves as a lecturer in the Marketing department within the Faculty of Business Administration at Kasetsart University in Bangkok, Thailand. With a career spanning over two decades, he has excelled in marketing, conducted academic research, and provided valuable advisory services to numerous companies. Mr. Paitoon’s extensive experience and expertise greatly enhance the Mahyu management team.
He is taking charge of Mahyu’s marketing and business expansion strategy, especially as our company is gaining momentum. Effective marketing and strategic expansion are crucial for capitalizing on growth opportunities and reaching a wider audience. Mr. Paitoon is focusing on market insights, brand development, content creation, customer relationships, audience targeting, and strategic partnerships, he can help Mahyu expand its reach, attract new customers, and capitalize on the momentum the company is currently experiencing. His contributions are essential for achieving the company’s growth projections and ensuring long-term success in the competitive logistics-supply chain industry.
Following are some of his extensive professional and academic works:
2003 – Present
Marketing and Business enhancement specialist: Oversees marketing materials and strategies to assist Mahyu in expanding its market share in the Asian regions.
2004 – Present
Lecturer, Department of Marketing, Faculty of Business Administration, Kasetsart University.
Director of Asia Market Expertise Center, Kasetsart University.
2015 – Present
Director of Asia Market Expertise Center, Faculty of Business. Administration, Kasetsart University.
2019 – 2022
Director of Kasetsart BBA International Program in Marketing, Faculty of Business Administration, Kasetsart University.
2007 – 2015
Head Department of Marketing, Faculty of Business Administration, Kasetsart University.
Part Time
Lecturer for BBA International Programmed, MBA Program, Kasetsart and public universities.
– Management Consultant, Bizlab Co., Ltd, 198 Soi Charunsanitwong 45.
Charunsanitwong Rd., Arunamarin Bangkoknoi BKK.
– Marketing Consultant, Asian Agribusiness Research Pte Ltd 25
2023
W Bovenizer, Chetthamrongchai P, “A comprehensive systematic and bibliometric review of the IoT-based healthcare systems”, Cluster Computing, Volume 6, Issue 9, pp. 1-27.
Wen-Bao Wang, Chich-Jen Shieh, Hamza Mohammed Ridha Al-Khafaji, Andrei Sevbitov, Aras Masood Ismael, Chetthamrongchai P, Wanich Suksatan, Parvaneh Bahrami, “Predicting Antecedents of Employee Smart Work Adoption Using SEM-Multilayer Perceptron Approach”, Human Behavior and Emerging Technologies, Volume 23, Issue 1, pp. 1-9.
And many more.
