Eddy Syaifulah Professional Biography
Eddy brings extensive global expertise in information technology and logistics, with a career spanning multiple industries and countries. My diverse background has enabled me to build a strong network of trusted professionals and industry partners, fostering effective collaboration across regions. I hold a Bachelor’s degree from the University of Tennessee and graduate studies in Computer Science at California State University.
Manufacturing Experience
I began my career in manufacturing, gaining hands-on experience in production, quality control, and supply chain integration at Forecast Lighting. During this time, I learned efficient manufacturing processes and was introduced early to Material Requirements Planning (MRP) systems, which gave me a strong foundation in understanding end-to-end manufacturing structures and workflow optimization.
I later joined Ciba-Geigy Composite Materials in Anaheim, California, where I deepened my expertise in material planning through advanced use of MRP systems. There, I developed a comprehensive understanding of integrated inventory management, purchasing coordination, on-time delivery execution, and cost control across all phases of the manufacturing supply chain.
From the start of my career, I have been driven by a passion for automating manual workflows and transforming them into efficient, scalable systems, a focus that continues to shape my work today. These early roles reinforced a core belief I developed during my academic years: technology is not just a supporting tool, but a fundamental driver of how modern industries operate and evolve.
Technology Ventures
In 1993, I joined Cogent Systems in Alhambra, California, where I led a team that secured a competitive bid for the Automated Fingerprint Identification System (AFIS) project with the Royal Thai Police in 1995.
Motivated by this outcome, I founded Media Point Corporation in Alhambra in 1996, where our team developed ZipComm, an innovative data and fax communication software designed to enable early computer-to-computer connection via data protocol and provide a cost-efficient alternative to traditional fax machines. The product’s forward-looking approach positioned Media Point at the forefront of digital communication technology at the time.
Its success ultimately led to the company’s acquisition by Sungwoon Co., LTD of South Korea, marking a significant milestone in my early technology career.
Logistics venture:
In 2000, I was invited to establish a logistics center in Jakarta airport, Indonesia, which went on to represent DHL Express Logistics’ (Tabitha Logistics Center) first business operations in the country. Under my leadership, the venture grew rapidly into one of Indonesia’s leading logistics providers, delivering integrated international air and land transportation, along with warehousing-bonded services.
At a time when internet infrastructure was still emerging, I developed an intranet system built on dial-up technology, enabling sales, marketing, operations, and accounting to operate in sync. Remote sales teams could input customer orders directly via palm hand held device into operations, dramatically improving coordination, responsiveness, and efficiency. This early innovation highlighted my early conviction to implement practical digital solutions ahead of their time.
Mining Venture:
In 2008, I took a break from technology and logistics and ventured into the mining industry in East and Central Kalimantan, managing coal and silica mining operations. I also developed a patented method for producing white cement with silica-based content. I continued this role with PT. TET Global until 2015, when the majority of my shares were acquired by Nature Element Hong Kong. My experience proved invaluable in teaching, how to manage relationships with indigenous communities and government officials, enhancing my skills in building effective communication and fostering trust across different levels of society.
Air Cargo Venture:
Building on my diverse entrepreneurial background, in 2016, together with a group of colleagues, we established an air cargo business network in collaboration with the budget airline Thai Lion Air. I played a pivotal role in creating logistics network across multiple countries, including Thailand, Indonesia, Myanmar, Japan, China, and Taiwan.
The venture demonstrated strong growth potential, but the COVID-19 pandemic significantly disrupted global air cargo operations, forcing it to shut down the operation. Nevertheless, the experience reinforced my believe that we need to have our own identity technology-driven logistics ecosystem, which would later become the foundation for Mahyu.
Mahyu Logistics Platform Venture:
During the COVID era, I brought my long-held vision to life by developing Mahyu’s digital logistics infrastructure, drawing from decades of experience across multiple industries. Throughout my career, I observed that many daily operations in logistics were perform by independent company with manual repetitive cycles in conducting sales visits, generating quotes and to resolving pricing concerns and negotiating service terms with multiple clients.
Traditionally, each SME has managed its own data in isolation, creating fragmentation, limited collaboration, and restricted interaction across the supply chain. I believe that deploying an intelligent, unified platform can transform my outdated model by connecting SMEs shippers, GSAs, and CSAs, within a technology-driven ecosystem. Through my approach, users can select and customize solutions that align with their available resources, spanning land transport, international air transport, eCommerce logistics, and warehouse management.
The system furthermore integrates multiple functions to each service, making them interlink as one ecosystem. Air cargo links on land transport for pick-up from warehouses and delivery to the consignee’s location, while warehouses depend on land transport to distribute goods to end consumers. Mahyu’s mobile application serves as a central operational hub. It delivers task instructions and receiving real-time responses from each operator, ensuring seamless coordination across the entire logistics chain.
The platform is powered by an AI-driven algorithm designed to detect and analyze frequent shipment patterns. By leveraging internal mapping data, the system automatically configures optimized routes and generates detailed cost breakdowns based on distance and operational variables. My intelligent feature enhances both purchasing and operational efficiency, reducing dependency on mid-level supervision and enabling smarter, data-driven decisions across the logistics chain.
Digital Backbone for eCommerce – Satufen
What began as a solution to a complex logistics challenge for Indonesia-Umrah pilgrims, enabling compliant shipment of personal goods from Saudi Arabia to their homes, has evolved into a robust digital backbone for cross-border eCommerce. Today, Satufen operates as a full-scale eCommerce logistics platform, forming the foundation for the next generation of digital trade.
Designed initially for parcels up to 30 kg within Southeast Asia, the platform delivers two strategic outcomes: it enables pilgrims to ship purchases directly to their homes with full customs compliance, and it serves as a proven operating model for scalable eCommerce and conventional cargo logistics.
Satufen automatically responds to eCommerce platform requests (system-to-system integration) with real-time calculations of duties, taxes, and last-mile delivery charges, allowing buyers to settle the full landed cost upfront. My DDP aligned workflow removes pricing uncertainty, eliminates post-arrival payments, and accelerates clearance.
By replacing fragmented, manual processes with an integrated digital architecture, Satufen delivers transparency, regulatory compliance, and predictable outcomes for all stakeholders. The platform establishes a scalable, regulation-aware foundation for sustainable cross-border eCommerce growth while reducing operational risk, clearance delays, and total logistics costs.
Dynamic and Risk taker:
My strategic vision and adaptive leadership are reshaping the future architecture of both global logistics. He operates at the intersection of systems thinking, cultural intelligence, and design-led innovation, bringing together disciplines that rarely converge, yet must, to solve the world’s most deeply rooted operational challenges. Through my leadership, we transform abstract ideas into systems that scale, systems that are not just innovative, but transformative for entire sectors.
Looking back, guiding a young and ambitious team through the creation of Mahyu and Satufen has been both demanding and deeply rewarding. Together, the team not only solving immediate logistics problems but constructing the digital infrastructure needed for a truly borderless economy.
At the same time, I recognize that my strong belief in long-term vision and system design can make me selective, overly cautious in working relationship with potential partners. While myself discipline protects strategic integrity, I continue to learn that speed, adaptability, and openness to proven market practices are equally critical for scaling impact.
This self-awareness has become part of my ongoing development as a founder, balancing conviction with flexibility, and vision with execution to ensure that what we build not only works, but reaches the market at the pace it deserves.