Technology entrepreneur, business founder, and systems architect with more than three decades of experience across software development, digital systems, international logistics, manufacturing, and cross-border trade. Founder and CEO of Mahyu,
a modular digital coordination platform connecting logistics providers, businesses, and operational partners through shared digital infrastructure.
Creator of Satufen, a cross-border logistics and customs platform supporting Indonesian Hajj and Umrah pilgrims, and developer of Rawank, focused on cross-border Indonesian migrant worker operations. Currently developing TigaUs, an AI-powered customs
automation solution for document processing, product classification, and duty and tax estimation. Combines practical industry expertise with systems thinking, workflow design, product architecture, and technology-driven business development.
Professional focus: turning complex operational workflows into practical, scalable digital systems.
• Founded and developed Mahyu, a modular digital logistics ecosystem designed to connect logistics providers, SMEs, and operational partners across provinces and countries.
• Developed Satufen, a specialized platform for Hajj and Umrah shipments, integrating shipment workflows, landed-cost calculations, customs systems, and last-mile delivery coordination.
• Developed Rawank, a digital logistics solution for Indonesian Migrant Workers (PMI), supporting shipment booking, automated pricing, document processing, customs reporting, and delivery coordination.
• Founded and led the development of TigaUs, an AI-powered customs automation platform incorporating Intelligent Document Processing (IDP), HS Code matching, data validation, and customs workflow automation.
• Developed and commercialized ZipComm, early data and fax communication software; MediaPoint was subsequently acquired by Sungwoon Co., Ltd. of South Korea.
• Founded and led Tabitha Sentra Logistik (2001–2005), establishing and managing logistics operations during the company's formative years in Indonesia.
• Led Cogent team that secured a competitive bid for the Automated Fingerprint Identification System (AFIS) project for the Royal Thai Police in 1997.
• Established logistics operations supporting international air and land transportation and bonded warehousing in Indonesia and Thailand.
Digital Platform Architecture • Workflow Automation • Intelligent Document Processing (IDP) • Systems & API Integration • Modular Product Design • Customs & Trade Workflows • International Logistics • Cross-Border Business Development • Strategic Partnerships • Multi-Country Operations • Analytical Thinking • Opportunity Recognition & Strategic Foresight.
Founded and developed Mahyu as a shared digital coordination infrastructure connecting logistics providers, SME businesses, and operational partners.
• Designed the platform architecture and modular workflows across transportation, international air freight, eCommerce logistics, and warehouse operations.
• Designed mobile-based workflows for task distribution, operator responses, and proof of execution.
• Developed analytical algorithms for shipment patterns, route configuration, and cost structures based on operational variables.
• Established a partner-led ecosystem model to connect independent logistics businesses into digital clusters and, over time, cross-border networks.
Developed Satufen to address logistics and customs challenges faced by Indonesian Hajj and Umrah pilgrims shipping goods from overseas to their homes.
• Designed shipment workflows and advance calculations for duties, taxes, transportation, and last-mile delivery costs.
• Designed a DDP-aligned process to help customers understand and settle estimated landed costs before shipment completion.
• Developed eCommerce system-to-system communication, customs-system integration, customs-status tracking, and last-mile API integration.
The platform established an operational and technology foundation that contributed to the wider Mahyu ecosystem and subsequent customs automation development.
Developing TigaUs as a modular customs automation solution for import and export workflows.
• Designing Intelligent Document Processing for extracting and structuring data from PDF-based trade documents.
• Developing workflows for product classification and HS Code search, duty and tax estimation, and standardized customs data entry.
• Structuring and processing Indonesian tariff-code information and integrating customs-related data into the wider Mahyu ecosystem.
The intended model can be adapted to different countries with local customs and logistics expertise.
Established a logistics center at Jakarta Airport that developed into a logistics business providing international air and land transportation and bonded warehousing services.
• Established logistics operations and integrated air, land, and warehouse workflows.
• Designed an internal intranet coordination system using dial-up connectivity to connect sales, marketing, operations, and accounting.
• Enabled remote sales personnel to submit customer orders directly to operations using Palm handheld devices.
• Improved coordination between customer acquisition, order processing, operations, and accounting.
Established an international air cargo business network in collaboration with Thai Lion Air and regional partners.
• Developed logistics relationships across Thailand, Indonesia, Myanmar, Japan, China, and Taiwan.
• Built cross-border air cargo partnerships (GAS Thailand) and coordinated regional operating networks linking airline capacity with cargo requirements.
The COVID-19 pandemic significantly disrupted global air cargo operations and the venture ceased operations. This experience reinforced the importance of an independent, technology-driven logistics ecosystem.
Worked in mining operations in East and Central Kalimantan, including coal and silica-related activities.
• Managed relationships with mining operations, local communities, and government stakeholders.
• Developed a patented method for producing white cement incorporating silica-based material.
• Majority of shares were acquired by Nature Element Hong Kong in 2015.
Founded MediaPoint following experience at Cogent Systems and developed ZipComm, data and fax communication software designed to support computer-to-computer communication through data protocols as an alternative to traditional fax communication.
• Developed and commercialized ZipComm and built a technology development team.
• The company was subsequently acquired by Sungwoon Co., Ltd. of South Korea.
Led a team that successfully secured a competitive bid for the Automated Fingerprint Identification System (AFIS) project for the Royal Thai Police in 1995.
Early career experience across production and product engineering, quality control, material requirements planning (MRP), inventory management, purchasing coordination, production planning, on-time delivery, cost control, and supply-chain workflow optimization.
University of Tennessee at Chattanooga — Bachelor’s Degree
California State University at Los Angeles — Graduate Studies in Computer Science
United States, Indonesia, Thailand, Malaysia, Singapore, South Korea, Japan, China, Taiwan, Myanmar, and broader Southeast Asia.
Experience working across different business cultures, regulatory environments, and operational systems.
Combines technology, operations, and entrepreneurship to transform complex industry workflows into practical, scalable digital systems. Believes digital infrastructure should empower SMEs and local businesses through improved visibility, automation, compliance, and operational intelligence. Works closely with technology and sales teams to translate real-world industry challenges into system architecture, structured data relationships, and scalable product solutions. Builds trusted partnerships with companies that share a commitment to digital transformation and advancing technology infrastructure.
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